Campaign structure
Align campaigns to services, intent and the markets you want to win.
02 / Google Ads
Google Ads campaigns aligned to the right searches, landing pages and conversion events, with cost per lead and lead quality in view.
what we improve
Align campaigns to services, intent and the markets you want to win.
Give every high-intent click a clear, relevant next step.
Reduce wasted spend through search-term, audience and conversion analysis.
Use CRM outcomes to distinguish cheap leads from useful opportunities.
connected outcome
GA4, GTM and CRM connections show which campaigns create enquiries, opportunities and revenue.